It’s getting complicated. The brandchannel.com reports that MBA programs are adding courses on digital media to ensure that their grads have the requisite knowledge base to add immediate value when they join management. Naturally, those of us who are not digital natives might well need some support in the details…
Interesting view from AdAge on using internal resources for branding and focus groups. This got me thinking, should professional firms consider going to internal audiences for brand enhancements and understanding? The AdAge piece looks at consumer packaged goods, finance and retail brands, noting the use of employees for branding, product…
Back to School As the month closes and students of all ages and all over the country are going back to school, I would like to share my own back to school experience. Earlier this month, I attended the American Bar Association’s Annual Meeting in San Francisco, getting most of…
Just imagine the back room operations of a major law firm. You know the place where only the few and the brave venture? The place where paper once reigned and the Iron Mountain truck pulled up regularly? That place? Things are changing, even for our profession. Even for us, the…
As a communications professional, every day I get broadcast emails from around the country that promote use of the web in professional services marketing. So many offers to sit in on webinars, podcasts and other on-line teach-ins, my head spins. Many of the entities sending these invites add the word…
So, you’ve decided to brand your firm or company and you have either identified internal resources or hired an expert to help. See previous post Brand Aid (part one). Once you have the right expertise involved, and have determined who within your company or firm will own this process, the…
One of my favorite brand names is Kodak — probably because the story behind the brand is almost as good as the name itself. Visiting the Eastman house in Rochester a couple of years ago, I was mesmerized by George Eastman’s foresight in creating a brand that not only sounds…
Here we are at entry one — and to commemorate that it seems fitting to discuss one immoveable truth in reputation management. What is so key to building and maintaining reputation? That would be, communication. Communicating is often not a fully realized skill for many professionals. We are not taught…