Last week, McElhaney on Litigation posted a piece in the ABA Journal about effective trial lawyers and their ability to tell a story. He makes the point that “lawyers who want to become effective communicators must understand that stories are at the heart of how people think, learn, exchange ideas…
Interesting view from AdAge on using internal resources for branding and focus groups. This got me thinking, should professional firms consider going to internal audiences for brand enhancements and understanding? The AdAge piece looks at consumer packaged goods, finance and retail brands, noting the use of employees for branding, product…
The National Law Journal reports that an alarming number of law firms have drastically cut recruiting and professional development staff over the past two years. The NLJ quotes an Altman Weil consultant saying that this is one of the first areas of cost cutting. It’s an interesting development and not…
As a communications professional, every day I get broadcast emails from around the country that promote use of the web in professional services marketing. So many offers to sit in on webinars, podcasts and other on-line teach-ins, my head spins. Many of the entities sending these invites add the word…
So, you’ve decided to brand your firm or company and you have either identified internal resources or hired an expert to help. See previous post Brand Aid (part one). Once you have the right expertise involved, and have determined who within your company or firm will own this process, the…
One of my favorite brand names is Kodak — probably because the story behind the brand is almost as good as the name itself. Visiting the Eastman house in Rochester a couple of years ago, I was mesmerized by George Eastman’s foresight in creating a brand that not only sounds…