Full disclosure: I am the sort of person who gets off the plane in DC and heads directly to the National Archives before doing anything else. I wholeheartedly admit that I am a fan of seeing these documents up close and personal and have been asked by security to “move…
Avoid the overwhelming and daunting task of establishing a business or professional social media presence with this excellent post by a seasoned marketer. This is a reasoned list of considerations that will help anyone trying to work through a social media strategy. This valuable advice applies to many other communications…
When the DOJ recently subpoenaed Twitter for access to the accounts related to Mr. Assange, as well as other individuals involved with WikiLeaks, we were all reminded that there are evidentiary components to our social media posts. It wasn’t that long ago that we were frantically disseminating usage policies to…
The time has come to admit to ourselves the significance of social media and the fact that it is not going to get less important. There is a place for social media in the legal profession and lots of us know we just need to accept it and dig in.…
It’s getting complicated. The brandchannel.com reports that MBA programs are adding courses on digital media to ensure that their grads have the requisite knowledge base to add immediate value when they join management. Naturally, those of us who are not digital natives might well need some support in the details…
Interesting view from AdAge on using internal resources for branding and focus groups. This got me thinking, should professional firms consider going to internal audiences for brand enhancements and understanding? The AdAge piece looks at consumer packaged goods, finance and retail brands, noting the use of employees for branding, product…
Back to School As the month closes and students of all ages and all over the country are going back to school, I would like to share my own back to school experience. Earlier this month, I attended the American Bar Association’s Annual Meeting in San Francisco, getting most of…
Just imagine the back room operations of a major law firm. You know the place where only the few and the brave venture? The place where paper once reigned and the Iron Mountain truck pulled up regularly? That place? Things are changing, even for our profession. Even for us, the…