Avoid the overwhelming and daunting task of establishing a business or professional social media presence with this excellent post by a seasoned marketer. This is a reasoned list of considerations that will help anyone trying to work through a social media strategy. This valuable advice applies to many other communications…
The time has come to admit to ourselves the significance of social media and the fact that it is not going to get less important. There is a place for social media in the legal profession and lots of us know we just need to accept it and dig in.…
It’s getting complicated. The brandchannel.com reports that MBA programs are adding courses on digital media to ensure that their grads have the requisite knowledge base to add immediate value when they join management. Naturally, those of us who are not digital natives might well need some support in the details…
As a communications professional, every day I get broadcast emails from around the country that promote use of the web in professional services marketing. So many offers to sit in on webinars, podcasts and other on-line teach-ins, my head spins. Many of the entities sending these invites add the word…
So, you’ve decided to brand your firm or company and you have either identified internal resources or hired an expert to help. See previous post Brand Aid (part one). Once you have the right expertise involved, and have determined who within your company or firm will own this process, the…
One of my favorite brand names is Kodak — probably because the story behind the brand is almost as good as the name itself. Visiting the Eastman house in Rochester a couple of years ago, I was mesmerized by George Eastman’s foresight in creating a brand that not only sounds…