Articles Posted in Law Firm Branding

These days, branding is pervasive in just about all aspects of our lives. We see the way celebrities take advantage of self-branding. They get a lot of help from companies that want to leverage their products with celebrity branding equities. We all know that an endorsement from someone like Oprah when she was on air just about constantly, meant instant success. One word from Oprah or better yet if your product ended up or ends up on her favorites list you can gain an audience and have your product or book take off like never before.

Then there were Tigers of Money from Japan (2001) and the Dragons’ Den from Britain (2005) which were the television programs on which Shark Tank is based. Once your product or service makes it on to Shark Tank, depending on many factors, you can elevate your brand even without and investment.

So how do service professionals make it through all the branding noise that is constant and loud around us? And how do we as professionals, remain within our ethical and other guidelines for marketing when social media and the web have taken a strangle hold on our firm or personal reputations?

Interesting results posted recently in The Strongest Law Firm Brands in the Land which delineates a study on law firm brand recognition by brand research company, Acritas? The question mark is intended because the most mentioned firms in telephone interviews with high-revenue clients, of at least $1 billion, are not surprising. The results included Skadden, Jones Day, Kirkland & Ellis, Sidley Austin, and Wachtell.

Various questions were asked, including which firm the GC and AGC respondents would hire for bet-the-company matters, which the respondents’ have more favorable attitude towards and which they would hire for large M&A matters. The rankings apparently changed slightly on favorability as opposed to which were best known.

Place Still Counts.